In Reliance, we want to continually strive to make a lower impact on the environment and local culture, while helping to generate future employment for local people and improving their standards of living.  This is with the hope that tourism will bring about a positive experience and outcome for Malaysians and our clients.

In order to lower the impact to the environment and to the local community, we are consistently doing the following.

1. Inform our clients of the culture, politics, and economy of the communities visited and anticipating; respecting local cultures, expectations and assumptions, contributing to intercultural understanding and tolerance

2. Support the integrity of local cultures by favoring businesses which conserve cultural heritage and traditional values

3. Support Malaysian economy by purchasing local goods and participating with small, local businesses

4. Conserve resources by seeking out businesses that are environmentally conscious, and by using the least possible amount of non-renewable resources

5. Promote our beliefs in sustainable tourism to our clients, partners, suppliers and whoever that we transact with.



"Two years ago, Reliance have given me a fair and equal opportunity to quote for their t-shirts used by their guides and drivers.  They have indicated their quantity, budget, requirements and payment terms clearly on the onset.  I had a reasonable mark-up and the sales amount was sufficient to help my small business to grow.  More importantly to me, Reliance paid me a little earlier to ease my cashflow problem in which I am very grateful.  Since then, I have been working closely with the various department in Reliance Sightseeing and procuring more jobs as time goes by.  I am happy a small vendor like me is able to do business with Reliance"
        - Mr Ady Low runs his t-shirt manufacturing agency in Puchong, a suburb in Selangor


"I have been doing business with Reliance since 2005.  Initially, Reliance awarded me 6 tourist vans to maintained.  I worked alone and had no employees.  That business constitute almost 30% of my monthly income to feed my family of 6.  My job was consistently good and gradually Reliance awarded me more vehicles to be maintained.  Gradually my business grew and currently with 2 staff now, I am able to maintain Reliance's whole fleet of vans!  Looking back, Reliance has supported me in more ways that they can imagine - they had faith in me and wanted to help a small business holder who had no past track record.  When other tour operators found out that I maintained the fleet of vans of a big company like Reliance, they too have given me their vans to be maintained."
        - Mr Chin Yow Loi runs his own workshop specialising in maintaining tourist vans in Sungei Besi, outskirts of Kuala Lumpur


Recently, we have co-organised a Sustainable Tourism seminar in Langkawi and Kuala Lumpur.  It is attended by the Reliance's partner hotels -  from General Managers right up to the Bellhops.  With this seminar, we hope to empart our beliefs and practical ideas that they can help to sustain tourism in Malaysia.



Every year, Reliance organises a charity drive 2 weeks before Chinese New Year to visit the old folks home, the affirmed, orphanages and the very needy community.  We have always enjoyed our visit and least we forget the community we live and work in.